The CAU-Leader MBA program, available in evening and weekend classes for working professionals, provides foundational knowledge essential across all areas of business while also dividing into six specialized areas, enabling students to develop in-depth expertise in each respective field.
Marketing Communication meets the growing demand for advanced marketing knowledge in an era of interdisciplinary study, combining business, psychology, economics, statistics, and sociology, providing in-depth knowledge of marketing and teaching the latest marketing strategies and consumer communication fundamentals. Students learn to develop and propose strategic marketing alternatives and build analytical and decision-making skills for real-world marketing issues.
Media & Entertainment Management aims to develop experts with specialized knowledge in the management of cultural arts, media, and entertainment, which are Chung-Ang University’s traditional strengths, also providing insight into the evolution of these fields in the digital and platform era.
Financial Information & Asset Management responds to the demand for professionals in the financial industry, offering field-oriented education through the participation of corporate and financial institution executives, taking advantage of the program’s proximity to Yeouido, a financial hub, and aiming to cultivate professionals who possess both theoretical expertise and practical skills.
Business Analytics and Digital Transformation combines digital technology and data-driven decision-making to drive business innovation and digital transformation, covering big data analytics, the application of artificial intelligence, digital platform strategies, and business model innovation. The track aims to nurture talents with analytical capabilities and strategic thinking, who can lead in the digital era through data-centered projects and industry case studies.
Information Systems & Operations Management (ISOM) is an integrated field that studies information systems and operations management within organizations, enhancing organizational efficiency and decision-making through data analysis, business process optimization, supply chain management, and the strategic use of information technology, emphasizing practical case studies to develop professionals with both expertise and hands-on skills.
Management & Organizations is designed for the systematic study of the latest human resource management strategies and organizational behavior theories, through diverse case analyses, helping students acquire effective interpersonal and leadership skills required in rapidly changing organizational environments and explore human resource management policies aligned with current trends, aiming to equip students with practical insights for direct application in organizational management.
Strategy & Global Management integrates various fields of business management to solve problems from the perspective of top management and to think on a global scale. It involves studying strategic planning and execution, business analysis and competitiveness, and enterprise-wide integration. Global management extends this focus to encompass activities such as trade, investment, and finance within the context of global political and economic interactions.
