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MBA > Program Outline

The program tracks of the CAU MBA reflect the university’s long term educational goals, development strategy, internal competencies and the need for skillful business leaders in the rapidly evolving global business environment.

CAU MBA Program Tracks

	Reasons for Selection	Competitiveness
Trade & Emerging Market Management	Expansion of emerging markets such as BRICS Active participation in emerging markets by Korean firms Lack of local experts	Accumulated strengths in terms of BK21 project experience in trade area, etc. Diverse partnership networks (Ministry of Foreign Affairs and Trade, KIEP, KIET, KTNET, Korea Small Business Institute, etc.)
Marketing Communication	Need to establish marketing concepts which have not yet been put to use in the field Marketing paradigm shift such as mobile, SNS, LBS advertisement Need to train efficient consumer communication skills	The largest faculty in Korea Collaboration with Psychology, Advertising & Promotion faculties of Chung-Ang University
Media & Entertainment Management	Rapid advancement and development in Media(Channel) areas High growth rate in cultural contents industry business opportunities	Traditional reputation of Chung-Ang University Accumulated educational experience (EMP, etc) MaeKyung’s media capability and contents
Financial Information & Asset Management	Necessity for achieving the advancement of financial industry Planning of financial hub in Northeastern Asia Improve corporate governance and management transparency	Faculty with plentiful field experience Location-focused education by leveraging location advantage of being near Yeouido

CAU MBA Program consists of the daytime Global MBA program and an evening/weekend CAU Leader MBA Program. Both programs focus on training leaders by teaching integrated knowledge from various business disciplines. We aim to create classes that balance conceptual knowledge with practical application.

The Global MBA Program trains business leaders with advanced management skills by targeting the rapidly developing and newly emerging markets of countries around the world. The CAU Leader MBA Program trains business leaders who possess leadership, skills, creativity, in-depth field experience, and personal competency to improve their competitive position in global business. The CAU Leader program puts a greater emphasis on general management skills Media & Entertainment Management, and Financial Information & Asset Management.

CAU MBA program is comprised of the following two specialized areas.

Global MBA	Global MBA Advanced Expertise Program	All classes are conducted in English and the program is designed for full time students to be globally competent managers. This program provides in-depth understandings of essential business administration areas and also opportunities to have advanced expertise among four areas of Accounting Finance, Strategic Marketing, Management and Organizations, Operations and Informatio n Systems.
	CAU-FUDAN Dual-Degree Program	All classes are conducted in English and the program is designed for full time students to train them to be global leaders in newly emerging markets.(Dual degree program with Fudan University in China)
	CAU-FUDAN Finance Dual-Degree Program	All classes are conducted in English and the program is designed for full time students to train them to have practical financial skills and be global leaders in newly emerging markets.(Dual degree program with Fudan University in China)
CAU Leader MBA		Classes are held in the evenings on selected weekdays and on Saturdays. Student enrolled in this program attend classes after work. In this program General Management, Media & Entertainment Management, Financial in Information & Asset Management, and Marketing Communications are offered as specialized concentrations.